THE EXPERIENCE EFFECT: Engage Your Customers with a Consistent and Memorable Brand Experience

The decision to pay money for a product or service is often based on more than just the product or service itself. Consumers care deeply about the overall experience of the buying process: They respond to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. When all these elements come together to form a seamless experience, the customer is left with a feeling of satisfaction that ultimately builds loyalty. Jim Joseph calls this ideal combination the “experience effect,” and in this book he shows how any business can create one for its brand.

Filled with practical advice and real-life examples, The Experience Effect shows readers how to:

• Understand their brand’s target audience

• Conduct more effective market research

• Connect with customers on an emotional level

• Establish appropriate and engaging customer touchpoints 

• Link digital and nondigital media

• Perform a gap analysis of their brand’s marketing

• And more

Whatever the business, whatever the size, The Experience Effect will help companies create a simple yet powerful brand experience that resonates purpose fully, consistently, and continuously with customers.

THE EXPERIENCE EFFECT FOR SMALL BUSINESS: Big Brand Results with Small Business Resources

In a groundbreaking volume called The Experience Effect (2010), Joseph showed big business how to create the total brand experience. Now he customizes that very same expertise for the backbone of the American economy, small business. While it is often said that small business is key to recovery, all around us we still see small business suffering the most. Small business simply cannot afford the resources and the access to big brand thinking that the corporations do.  Now Jim takes his big brand theory to Main Street America.

Filled with practical advice and real-life examples that will resonate with readers, The Experience Effect For Small Business teaches small business owners how to:

Understand their brand's target audience

• Understand their brand's target audience

• Conduct effective market research

• Connect with customers on an emotional level

• Establish unique and engaging touchpoints 

• And much, much more

Readers learn how to replicate these activities on limited budgets and few resources. Loaded with inspiration, Jim Joseph's book will touch a chord with you, the small business owner in today's America economy.

Jim believes that there's simply no reason why a small business cannot perform like a big brand, even within our turbulent times. His perspective makes The Experience Effect For Small Business a timely and compelling read, particularly now.