Can a Brand Be “Authentic”?
Jim Joseph shares how public relations creates a better brand experience
Buzzwords Need Not Apply: Defining The Experience Effect
Interview with Jim Joseph
Jim Joseph discusses his new book 'The Experience Effect'
Jennifer Clary reviews The Experience Effect for NicheMagazine.com
Dan Beaulieu reviews The Experience Effect for PCB007.com
Shopper Culture: What's Your Experience?
PowerHomeBiz.com says The Experience Effect leads the way to securing customer loyalty
Odom Lewis says The Experience Effect is "good reading"
Bob Ehrlich from DTC Perspectives gives The Experience Effect "the ultimate praise."
Consumer Goods Club recommends The Experience Effect
The CEO Refresher - The Best Books of 2010
Ten Books To Read To Start The Summer
6 Beach Books for Marketers
How To Get Inside Your Target Audience's Head